It used to be that the boss simply told the employees what to do. The motto was: “You are not here to think. You are here to work”. In those days, people were just happy to have work and be able to earn money. Personal development often fell by the wayside as a result.

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First the employee, then the supplier and then the customer

Employee First is a management concept that enables employees to develop their skills freely. It breaks up the classical hierarchy in a company and ensures organic growth – driven by the employees themselves. It’s the employees who move the company. They have the ideas and the motivation, and they provide the impulse and mobilize the energy needed to achieve the goal.

The employees know better than anyone what’s right. That’s why we prefer not to work with a classical hierarchy. In fact, we are more of a network of entrepreneurially minded colleagues who support each other and help each other succeed. Every employee also has a mentor who can assist with decision making and implementation.

A family company in its third generation

We have been in the fruit business for more than 60 years and have had our own brand, Don Limón, since 2007. Over the years, we have been able to build up a good infrastructure that our employees today can use to become successful entrepreneurs.

We provide a platform for financing, administration and risk management and are able to pass on valuable knowledge and experience to our employees. Our team is made up of more than 15 nationalities and every team member has his or her own spirit. You can feel the energy when you come into our office. This energy is a key factor for earning people’s trust – both among existing and future colleagues and among suppliers and customers.

How fruit business works

The fruit industry is different from industrially organized business sectors with stable and standardized process chains. Each product has its own season, culture, country and people.

The only way to supply the market with a specific product year round is to procure it from different regions of the world at different times of the year. Apple trees in Germany blossom in May and the apples are usually harvested in September. In South Africa, on the other hand, the trees blossom in October and the apples are usually harvested in March. This makes it possible to supply markets with apples throughout the year.


Don Limón — Available Everywhere

Success factors in the fruit business

Simply put, it is about buying and selling, but that is easier said than done. Being successful in the fruit business requires knowing the supply chain processes inside and out. That starts with the local people working in production and includes everything from harvesting, packaging and shipping to taking delivery and selling the product.

Every process has its own challenges and every stage requires the highest level of attention. Every person is different and when you are working with people from all around the world, you encounter a particularly diverse range of mentalities. There are so many things that could go wrong.

We are the link between production and retail and our task is to create energy, a positive energy. A supplier must feel sure that we are in control of the processes. After all, he is trusting us with his (annual) harvest and trusting that it will get to the customer in good condition. He would obviously like to obtain the best price he can for it.

Our customers in Germany and abroad want to feel sure that we know what we are doing and will not be thrown off by some minor problem. They want reliability and they want to feel confident that we have arranged everything necessary to ensure their satisfaction. Trust is important to everyone.

Your personality is the key

As you may have noticed, this is a very dynamic and unpredictable business. The international aspect makes the ability to speak more than one language essential. We also deal with natural products that are slightly different from year to year and are strongly affected by additional factors like weather and plagues. Nothing is standardized and a product cannot be taken from a pallet or shelf in exactly the same condition every time.

Being successful therefore requires being flexible and creative so that you can react well to various types of events. If you like having the sense of security of working with standardized processes and having tasks that can always be completed in exactly the same way, then the fruit business is not for you. In this business, you need to take responsibility for your own choices of action. Every day is unpredictable and presents a new challenge to be tackled. Team spirit helps you do this effectively.

If you dedicate yourself to the business and all its facets, you will develop a passion and enthusiasm for what you do…and that is exactly what your counterparts will sense. If you love what you do, you don’t need to work.

In addition to your enthusiasm, your suppliers and customers also want to see that you have strength, stamina and the ability to get things done. You need respect in order to be taken seriously. This requires being authentic and having good manners. You need to be tactful, to give your associate your full attention, to let him express himself and to be able to interpret what he says accurately.

Your application

Does this describe the kind of person you are, or are you young and willing to become that type of person? Do you have energy, a positive attitude and charisma? Can you instill enthusiasm in people? Then send your resume and additional documents to and tell us why you know you would be a great addition to our team.